Friends of Fairsted Identity & Digital Strategy
Brand & Digital Strategy | Competitive AnalysisFriends of Fairsted (FoF) promote the legacy of landscape architect, Frederick Law Olmsted, and oversee the site of his original office in Brookline, MA. They approached me for help setting the direction for an updated identity system and website. When we met, they had little formal branding, and a basic website that had fallen out-of-date and was not engaging or expanding their audiences.
Deliverable:
Final deliverable consisted of an analysis of the competitive landscape with recommendations for approaches to a new visual identity and digital presence.